An unimaginative shopping rut.
I visited an outlet mall.
One of those made-to-order mall beasties in the middle of nowhere, faux finish villages of advertising.
Now, the premise of an outlet mall to my mind is that all the unsold, market-experimental goods that didn't _quite_ make it at regular retail pricing might be disposed of at convenience, making up for warehousing costs with low overhead precisely because everything is in the middle of nowhere.
I was, apparently, wrong.
First, brand awareness was against me. Everything has to be advertised by brand, whether Reebok/Nike/Underarmour/World Wildlife Federation. That means that each product sold in the corresponding brand store has to fit the corresponding brand image. Nothing unusual, nothing remarkable in its differences, no "well, we have this genius designer but we couldn't make this work". All white sheep and no black, you see, undersize ones whose wool wasn't considered prime the first time around.
I didn't realise I was looking for black sheep or goods-art until I found nothing to relieve the mass tedium of the endless clothing/shoes/furnishings/kitchengadget
drekh. All of which can only contribute to the overall quantity of clutter we surround ourselves with, none of which is remotely inspiring to accelerate ourselves beyond our accustomed daily rhythm.
Have we become so predictable in our blandness then? How many different ways can the essentially same sneakers/jeans/fleece/linens be sold to us?
Unsurprisingly, I didn't quite fit into the average mould of the shopper strolling the concrete promenades of that venue. I had just come back from an early half-day of mogul skiing, and I was still dressed in the accoutrements thereof- blue Mao-styled jacket and red mogul pants with contrasting black panels to show off proper knee motion. Wow, did I stand out from the crowd, with hair all ahoo from being under a helmet all morning. Blue top/red belly bottoms, unshaven, white stinky Duofold peeking out.
For me, this was a good thing as I could be proud of what I was, different for a reason, see. Not so much to sneer at the hive-dwellers in their jeans and bomber jackets come for the fake excitement of buy-buy-buy advertising backed by the same rot found in any other mall. More because I had a reminder, a touchstone if you will, of just how individual I choose to be. So, I stayed true to my purpose (finding a present) and left without accomplishing it.